Don’t let the perfect be the enemy of the good
What the bleeding hell are we going on about now? Bear with us on this one, it’s not a preach but it will certainly help.
Here’s the score – we ask customers for content for their site, but getting your thoughts our words down isn’t always so easy. If there’s ever a big sticking point or bottleneck in a web project, it’s this bit. Normally it’s down to the text not being given sign off to send to us because it’s not ‘perfect’.
This is the reality – no one is bothered about perfect. They’re not bothered about semantics or whether this word sounds better than that one.
Generally, this is all you need to be thinking about.
- Is there enough content for the page to rank well?
- Is my keyword for the page in there?
- Is it factually and grammatically correct?
Boom – stop worrying and let’s get your site built.
What does ‘Don’t let the perfect be the enemy of the good’ mean?
Basically, instead of aiming for ‘perfect’ and getting nowhere, accept ‘good’ and start making things happen. There’s a few different ways of spinning it…
- Voltaire: “The best is the enemy of the good.”
- Confucius: “Better a diamond with a flaw than a pebble without.”
- Shakespeare: “Striving to better, oft we mar what’s well.”
- Websites That Work: “Give us your content so you can start making some till.”
Follow the process for on-page SEO and don’t show it any love. Get the words down, make sure they do the job and get them over to us.
If you’re really that bothered about the minor detail, once your site’s live go in and make any tweaks. We do it on our own stuff all the time.
Sometimes you look back over a blog post that’s been live for umpteen years and think “what beans was I chatting there?” It’s hardly killed the business.
Trust us on this – ‘perfect’ is when those enquiries start coming in out of nowhere, when you’re sat on your backside eating garbage in front of the telly.