Websites – it’s not rocket science (a rant)
Here’s a rant ya (you looks rubbish in this context).
Websites aren’t rocket science. Of course it can all get a bit technical and there’s levels, but it’s not that complicated. In fact, you’d be surprised how many ‘complex’ features can be done quickly, in passing and at no extra cost.
From our end, we make sure that we explain things very clearly. Once people understand the process, they realise it’s not as complicated as they thought. Not that we trivialise the job, we just say it as it is and don’t chat beans in the process.
Spit it out, what’s the issue?
Here’s the issue. Over the past few weeks, we’ve had enquiries where we’ve been asked to price for a ‘complex’ website – there and then, pull the price out of our backside with no information.
Regardless of the customer, big, small, whatever, we ask the same pressing questions to get all of the information we need to give the best possible recommendations. Then put a price against it.
Lately, we’ve had people coming on, giving us scraps of information and asking for a quote there and then. When we start asking our questions, they’ve not got the answers. Quite simply, they don’t know what they’re on about.
But then, rather than working with us to get all the detail and information together, they’re shooting us down with some crazy shouts getting!
“Oh what I’m after is more complicated than what you do.”
“There’s loads of detail to what I’m after, it’s not going to be something that can be done off the shelf.”
“There’s nothing out there like this, we’ve invented it. You need to know what you’re talking about to understand.”
Give your head a wobble
Trust us when we say, that this website game is not rocket science. The chances to be the next Zuckerberg or Bezos are few and far between. As a rule, understand this – if you are thinking about something, there’s a 99.9% chance that someone has already thought of it, developed it, polished it up, launched it and made it available for free somewhere.
If you think the next guy is going to do a better job than us, without giving us the opportunity to ask questions and put a proper proposal forward, then you’re mistaken.
Let’s all put our P60s, qualifications and proof of experience on the table and we’ll see who knows what they’re talking about.
Stop the glorification of busy
We did a blog post on our perfect customer, well these jokers are the opposite.
You know these jokers who are always business and they do business in a dead chocker way? It’s them lot that we’re on about.
People who glamorise the 100 hour work week and celebrate being ‘mad busy’.
You’re not busy, you’re unproductive. Even your waffley website feature would be more streamlined if you gave it some rational thought.
We’re not saying that all people who are busy are unproductive, some of our customer’s and partners are absolutely rammed, but they’re also very efficient in the process – it’s very admirable.
But for some pretender, who’s all style and no substance, to come to the party and kill the vibe. Jog on. You’re not welcome here.
When we work with a customer, we afford ourselves the time to get all of the information together and establish a relationship with the customer – next minute, we go and smash the website’s head in, dead good and dead fast.
The key to productivity is in the preparation. There’s a quote attributed to Abraham Lincoln that says “If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.”
If you want us to chop our tree with a blunt axe, leg it – it’s easier just to chase you with the axe.