Pages, Posts and Projects

Websites That Work - Professional Web Design in Liverpool

Pages, Posts & Projects – Different Page Types

There are different types of pages to showcase your content and information on your website – generally they are pages, posts and projects. They all offer something different, but together they make up your whole website.

This is a quick overview of the different pages that you can generally expect to find on your site, what their purpose is and how to get the most out of them.

Pages

These are the most common. When you have a in the menu of a site – Home, About, Services etc, these are normally built using a standard page. This is where you would put a description of your products and services, information about the company and various information about how the business operates.

These are core pages and usually make up the main bit of the site. They’re the pages that people are most familiar with. They’re also the pages that describe your service, explain the benefits of what you offer and most importantly what to do next – the call to action. Once these pages are in place, there’s little need to add to them or change them.

Posts

Posts typically sit within your blog. Where pages often have an overview of what’s on offer, posts tend to be more specific. They have loads of information about a very specific subject. These subjects are not the be all and end all of your business, but they give snippets of useful information that are relevant to your target audience.

When people talk about content, this is normally the place to put it. Use our site as an example – we offer General information about the business, How To’s that show you how to do something step by step, Education to inform our target audience in our area of expertise and Advice on the direction that we think people should take.

Posts allow your site to grow. The more posts that you do and the more content that you put out, the better. Your site goes bigger, which is better for SEO. You have more content to share on social media. Plus you increase the chances of being found for a specific phrase or search term. It’s dead simple, if someone is searching for a phrase or keyword that is written into your site and no one else has it, you will rank highly for it on search engines.

Projects

Like with posts, these are a way to grow your site and offer similar benefits, but they are added to less frequently. With project pages, you are showing examples of recent work or signature work that you are most proud of. It’s a way of showing people what your business is about and that the next customer who chooses you isn’t going to be the guinea pig.

Once people land on your site and look around, they may turn to your project pages to see evidence of what work you have done previously and who you have done it for.

The maths

This is the important bit. Say you’ve got a 30 page site. A page for all your services and a page for all the geographic areas that you want to be found. Sound.

Then, you start with 8 project pages (it’d look grim to start with none) and add one top of the food chain job each month – 20 pages after a year.

Then, you do a blog post every week to keep your site fresh and up to date – 52 pages after a year.

So the maths…

Standing start – 30 pages + 8 projects = 38 page site.

When you get these smaller 1, 3, 5, 10 pages or whatever, our 38 page bad boy is already miles ahead of the game, obviously assuming that the site has been built right and is optimised.

After a year – 30 pages + 20 projects + 52 blog posts = 102 page site

(Plus with the added benefit of more authority, domain name established for a year, potential backlinks over that time – that’s for an other blog post my friend.)

At this point, you’ve got a big naughty site and it’s only getting bigger. Not only is this going to be more competitive than any upstart website, it’s going to be difficult to follow into battle.

Say a competitor of yours saw that you were doing well on Google and wanted to know how they can get ahead of you, they would have to spend a fortune on getting a big massive site built and embark on a link building programme that would resemble a game of Buckaroo (one false move and the website would get slammed and disappear).

Pages, posts and projects all serve a purpose, all help your site to grow.

FIN