Why doesn’t my website show on Google?
There are loads of reasons why a site doesn’t show on Google, but we’re going to look at a typical scenario from someone who’s got their first website. It’s live, if you type in the business name into Google it shows up, but that’s it. Just for the name. That no one’s really searching for.
‘I want a site like that’
Back in the olden days, someone would come along needing a website. They’d show you an example of someone else’s site and say “I want a site like that”. When it came to asking for information it would be “use theirs and change it”. Then, they’d send you a load of pictures by MMS, that they took on their phone, back when the cameras on phones were garbage.
Then you’d ask how many pages they were after and they’d say something like “five will do”. Off you’d pop and make them a site. A little £250 bad boy. The site would look the part, but it’s only use would be as a point of reference for someone to prove that your business actually existed when you gave them a business card.
“I’m not showing on Google for…”
So next minute, weeks down the line, the customer would call. The call would go something like this:
“Hello mate, you did me website the other week”
“How’s it going mate?”
(Lets assume the customer’s a plumber)
“Not good mate, it doesn’t show on Google for boiler repair in Huyton”
“No mate, it’ll probably never to either”
Now at this point, you’ll have a customer saying “well that’s what I wanted” or “that’s what I’ve paid you for” because that’s probably what they did actually want. It’s also what they thought they were paying for.
A page per keyword
In this instance, the website was never going to show for ‘boiler repair in Huyton’ because this was not written into the site anywhere.
Generally, we would suggest that you have a page for each keyword. So that is a page for each product or service that you offer, plus a page for each geographic area that you want to be found.
For example, a Liverpool plumber might want a page for:
Services – plumbing repairs, electric shower installation, slow drains, blocked drains, leaky taps, toilet repairs, boiler repair, boiler installation, boiler servicing, leak fixing.
Locations – Allerton, Anfield, Belle Vale, Childwall, Clubmoor, Cressington, Croxteth, Everton, Fazakerley, Kirkdale
There’s 20 pages there, without even mentioning a Home page, Contact page, Blog (that can have umpteen pages in) or Portfolio (that can have umpteen more pages in).
As a rule, the bigger the site the better. Generally speaking a larger site with well optimised content will rank over a smaller equivalent site, all else being equal (can get a bit deep here).
So now, if our plumber mate wants to be found for “slow drains in Cressington” or “toilet repairs in Kirkdale”, he now stands a chance.
What’s the solution?
Back to the current day. Things have moved on. In this day and age, if a customer asked for a site in this way, we wouldn’t be doing it. We’re called Websites That Work for a reason. We’re not about to work to a brief that clearly doesn’t work.
These’s days we start by asking what a customer would like to achieve and we guide them through the process. We help them to understand and realise what it is that they want. Then, we give a detailed proposal on how we will achieve it, what work will be done to deliver it and put costings against each stage.
At this point the customer then has the opportunity to embrace the whole scope of the project and move forward, or adjust their requirements to better suit their budget – the scope of work could go up or down.
Hopefully that sheds some light on the situation and points you in the right direction when thinking about your next website project.