Basic On-Page SEO

On-Page SEO

Basic On-Page SEO when building your own website

If you’re building your own website using Wix or WordPress or whatever, then here’s some basic on-page SEO points to be thinking about. People have all different reasons for choosing to build their own site – to learn, for convenience or most commonly budget.

Whether building yourself, or having a professional build, these principles generally still apply.

Number of Pages Your Website Has For SEO

First and foremost – the bigger the site the better. Try to have one page per keyword. You should get in to the mindset of thinking about what your potential customers will type into Google when looking for your products and services.

Think specific – “electrician in Liverpool.”

More specific – “house rewire in Anfield.”

The more specific you are, the greater chance that you have being found when someone types in that specific keyword.

Have a page for every product or service that you offer and a page for every location that you want to be found – this is a good start.

SEO For Each Web Page?

A bit of thought has to go into your page, you need to think about certain things and make sure that they are present on your site. The fundamental thing to remember is that your keyword or a variant of you keyword needs to be written throughout the page.

In practice, this is what it looks like, from search through to why on the page.

SEO for ‘hot tub hire Ormskirk’

The phrase ‘hot tub hire Ormskirk’ goes into the Google search bar and straight away we see Google Maps and Google Shopping listings. We will go in to detail about Google Maps another time, but not in this post.

What goes on a web page?

Website at the top spot

There are some key things to look at here.

The website domain is ‘‘ – straight away we see a large part of our keyword is in the domain name itself.

This is a good tactic to use if you have a very specific product or service. If you’re targeting a specific product or service in a specific area, even better, get it in there.

Hot Tub Hire West Lancs. Google it.

The next thing to look at is in big text, it says ‘Ormskirk – Hot Tub Hire West Lancs.’

‘Ormskirk’ is the title of the page.

‘Hot Tub Hire West Lancs’ is the name of the site.

Even without any extra SEO tools or plugins Google and other search engines will put the two together.

  1. Make sure the name of your site contains your main keyword.
  2. Have a page for any other keyword.

Very simple to do. There’s more that you can do later, but for now get these fundamentals in place. Ideal if you’re building your own site on a low budget.

Website at the top spot

A breakdown of the page – Top

This is all about making sure your keyword in in key places – don’t over kill it, it needs to look natural.

  1. In the address – in this example, the keyword is already in the main domain name – ‘Hot Tub Hire’ /
  2. In the title of the page – this page is titled ‘Ormskirk’ and the address for the page is
    Calling the page ‘Hot Tub Hire in Ormskirk’ would also work, but it would be overkill to add it to the address = no = overkill.
  3. Then within the text of the page, start with the keyword in a title. In web editors it lets you choose a size – paragraph for standard text or heading sizes H1, H2, H3, H4 etc.
    Search engines are looking for a H1  heading with a keyword in – Hot Tub Hire in Ormskirk.

A breakdown of the page – Content

The next part is about the general writing on the page, the more words on the page the better. As a guide, you want to be putting around 500 words on the page minimum. You can get away with less when there is little competition, but stick to 500 minimum and you are on your way.

Things to think about:

  1. Get your keyword in early in the first sentence of the first paragraph on the page. This is important for search engines to read – we will not explain here, but will be covering this in our Yoast SEO plugin blog.
  2. Don’t over egg your keyword, search engines don’t like it. To play safe, have three paragraphs of writing and put your keyword in each paragraph once. Again we’ll explain what in our Yoast blog.

On-Page Images

Next, your images. When you upload an image, there will be a box that says ‘Alt Text’ or ‘Alternative Text’ and another that says ‘Title’. Put your keyword in here. Search engines can’t see pictures. They only read text. In fact, they only read the text that you give them.

Fill out this information in the Alt Text and Title boxes.

Alt Text

Add To Menu or Link to Them

Finally, add your pages to a menu or link to them so that they can be navigated and found easily. This is so that your visitors can find the pages easily and so search engines can find them when they crawl your site.

Pages that are not linked to in any way are called orphan pages. Both visitors an search engines will have a job trying to find them if at all.


In summary, follow these steps and you are on your way to having an optimised site. The points that have been mentioned are not the be all and end all, but they are a very good start. As already mentioned in this post, there are plugins and tools such as Yoast for WordPress which assist in website SEO. We will cover this further in a post about the Yoast plugin.

Looking at this post specifically, this information is for who is building a website or looking to improve an existing site and will help with their SEO. For anyone who is thinking about having a professionally built website, you now have some information to compare your new site with. Has the job been done correctly? Is your web designer covering these steps?

If in doubt, get in touch. We’re happy to help.

Au revoir!