Web Design Competition

Web Design Competition

Web Design Competition

If you’re in business. There’s a very good chance that you’ll have competition. The important thing is to work out how much impact they have on your business and how you deal with it.

Web designers – they’re ten a penny these days. They’re not as smelly and greasy as the stereotype might suggest either, so it’s not just a case of having a wash and scrubbing up to win the work.

So you’ve got all these web designers all operating in the same markets – some by geography, some by industry sector etc. and generally they will have some reputation for what they do.

It’s natural for us to have a clue about what our competitors are up to and we’re happy that they know what we’re doing. That’s just business. It’s not the end of the world.

Competition on the Battlefield

From time to time, the competition will be a right pain in the backside, you see them on the battlefield and end up pricing for the same jobs. Unfortunately that’s just the nature of the beast.

However, it’s how you respond to this that makes the difference.

If you start taking it all personally and directly react to the competition popping up or doing some advertising or promotion in a different way, you could end up chasing your tail. It could end up costing £££s.

It’s important to have a game plan and stick to it. Obviously you might need to make some adjustments along the way and fine tune things, especially in relation to the competition. But doing things on a whim, just in response to the next man will see you throwing loads of time and money at the situation. You won’t necessarily get a good return either.

The best form of defense is to attack Have your own plan.

Competitive Advantage

Every business will have their own set of skills and resources that are unique to them – experience, qualifications, staff, cash in the bank, relationships, whatever.

You might be in the same game as another business, but you almost certainly have a unique selling point that gives you a competitive advantage over someone else.

This difference is key to delivering a message to make you attractive to your target customer – lets’ use the examples above:

Experience – “We are specialists in building websites for the construction sector.”

Qualifications – “Have your website built by qualified marketing professionals.”

Staff – “Benefit from working with one of the area’s best website design teams.”

Cash in the Bank – “Flexible payment terms available to meet your needs.”

Relationships – “Need further support, we have an extensive network of partners.”

The main thing is that you put forward the message that is best suited to what you have on offer and you will attract a relevant customer in return.

We’ve given some examples of where we’re at as a business. If the competition wants to throw the same out or similar, then let them. When the customer wants to see the evidence, then everyone gets their time to shine – qualifications out, case studies on the table, hey presto!

What’s the point?

In a nutshell, the point of this post is to get people to put some thought into what they’re putting on their site. Show it some love, get the message right and attract the right customer.

The second point, was to get people on the post thinking that there was a web design competition. There isn’t, but if there was the prize would be rubbish anyway.